Cookie Policy

This Cookie Policy explains how WestonNelson.com ("we," "us") uses cookies and similar tracking technologies when you visit westonnelson.com.

What are cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners about how visitors interact with their site.

How we use cookies

We use cookies for the following purposes:

• Essential cookies: These cookies are necessary for the website to function properly. They enable basic functions like page navigation and access to secure areas of the website.
• Analytics cookies: We use Google Analytics 4 and Google Tag Manager to understand how visitors interact with our website. These cookies help us analyze website usage patterns and improve user experience.
• Attribution cookies: We store attribution data (such as UTM parameters and click IDs) in cookies to track how visitors find our website. This information is used for marketing analytics and is stored for up to 90 days.

Google Analytics cookies

Google Analytics 4 uses first-party cookies to distinguish users and sessions. Common cookies include:

• _ga: Used to distinguish users (expires after 2 years)
• _ga_*: Used to persist session state (expires after 2 years)
• _gid: Used to distinguish users (expires after 24 hours)

For more information about Google Analytics cookies, visit Google Help.

Attribution cookies

We use a cookie named wn_attribution to store attribution data including:

• UTM parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content)
• Click IDs (gclid, gbraid, wbraid) from Google and other advertising platforms
• Page path, referrer, and timestamp information

This cookie expires after 90 days and is used to attribute form submissions and other conversions to their original marketing source.

Third-party cookies

We may use third-party services that set their own cookies, including:

• Google Tag Manager: Manages tags and tracking scripts on our website
• Google Analytics: Provides website analytics and usage statistics
• HubSpot: Manages form submissions and contact information (if embedded forms are used)
• Calendly: Handles scheduling functionality (if embedded on the website)

Managing cookies

You can control and manage cookies in several ways:

• Browser settings: Most browsers allow you to refuse or accept cookies, delete existing cookies, or set preferences for cookie handling. Check your browser's help documentation for instructions.
• Google Analytics opt-out: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
• Impact of disabling cookies: Some features of the website may not function properly if you disable cookies, particularly essential cookies required for basic functionality.

Updates to this policy

We may update this Cookie Policy from time to time. We will notify you of any material changes by updating the "Last updated" date. Your continued use of the website after such changes constitutes acceptance of the updated policy.

Contact

If you have any questions about our use of cookies, please contact us at weston@westonnelson.com.